What is SEO and SEM?
There is a significant difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM); but they both seek to serve the same purpose of getting your business onto the first page of search results for the keywords you wish to dominate.
Search Engine Optimisation (SEO) is all about those things done to change your website so that Google and the other engines know what your web-site is about, how authoritative it is, and how popular in terms of other web-sites linking to it.
The Rank2Bank SEO packages need to be tailored to your exact needs, after we have conducted a detailed needs-analysis and have a face to face sit down with you.
These packages almost certainly will include, but not be limited to a review of all on-page SEO changes needed, and an extensive back-links campaign. And as it’s all related to how long is that piece of string, we do need to spend some time with you getting to know your business, past efforts undertaken and we’ll also need to run some diagnostics on the site.
All of this is directly related to what are the best keywords you should be targeting, how competitively they are currently held and what can be done to win the high ground.
It is vital that you browse our SEO packages.
Search Engine Marketing (SEM) simply refers to spending money on paid advertising that normally appears on the right hand side of the search results.
Of course these adverts only appear for as long as you continue to spend money promoting the keywords you care about. And the cost per click on these ads is determined by how much competitors are paying for them.
There are smart ways to do SEM, which involves not necessarily being the top bidder for the terms you want. By careful bidding strategies, you can help run your competitors out of their marketing budget whilst getting good value for your own results.
Often SEM is used in the early stages of a total approach, so that from the launch of a web-site your business can see sales results and inquiries while the SEO effort begins to build momentum.
SEM is not a game for the fool-hardy or inexperienced, because it is very easy to spend north of $1,000 a day if you are not tight and focused with what you are doing.
As with SEO, keyword selection is everything. Why focus on keywords that represent searches not looking to buy? That is, when someone is searching for general information only, the search term is of no value to your SEO or SEM strategies.
It is vital that you check out our SEM Packages.
It is often best practise to consider a mix of both SEO and SEM, providing that SEM click bids can be achieved at a reasonable price. It is worthwhile to review our combined SEO and SEM Packages.
